Slow and steady wins the race — and in the fashion industry, it wins all around.
You may or may not have heard about the “slow movement” — it started in the 1980s as a protest against the first McDonald’s opening near the Spanish Steps in Rome, Italy. The protestors’ tagline: “We don’t want fast food… we want slow food.”
Since then, the slow movement has extended to all aspects of living, from slow travel and slow cities — and right now, the biggest (and arguably the most crucial) is slow fashion.
What is slow fashion exactly? Slow fashion is an ethical and sustainable approach to fashion, which takes into account all the resources, materials, people and processes required to make clothing. It brings awareness to a slower, more thoughtful mentality towards fashion, as opposed to the continuous, high volume, super wasteful and factory-driven approach we’ve been seeing as of late (a.k.a. fast fashion). Basically, H&M and Forever 21 are like the McDonald’s of fashion.Read More